Questions about mideer

mideer is a children's toy brand founded in 2016 that combines illustration with early learning. It makes puzzles, craft kits, board games, building toys, active play and everyday kids' items, created with nearly 100 international artists, including Eric Carle.

Most of the range is designed for children aged 2 to 8, with some puzzles and games up to 8+ and 10+. Every product is age-graded on the box. Our gift finder sorts the range by age and interest.

mideer is sold in the UAE through Amazon.ae, noon, Mumzworld, FirstCry, ChooseMyToys, Carrefour, Babyshop, Marah Kids and other official stockists. See Where to buy for links and which stores deliver to your country.

Yes. Mumzworld delivers mideer across the GCC and noon also serves Saudi Arabia. Top Gear is building a network of retailers in each GCC country; if you'd like to see mideer in a store near you, tell your favourite toy shop or send us their name.

mideer products are tested to EN71, the European toy safety standard, and printed with soy-based inks. Always follow the age grading and warnings on the box, especially for products with small parts.

Most mideer products come in illustrated, gift-ready boxes, which makes them easy to give for Eid, birthdays and school-holiday treats. Try the gift finder, or read our UAE gift guide.

Puzzles, painting and craft kits, building sets and board games all work well indoors when it is too hot to play outside. Our article Screen-free play at home has 12 ideas for ages 2 to 8.

Level Up! is a mideer puzzle series with the difficulty level printed on the box, so a child moves from one level to the next as their skills grow. See our Level Up! guide.

mideer designs for every child. Products are grouped by age and interest, such as puzzles, painting or building, rather than by gender.

Top Gear General Trading LLC, based in Dubai, is mideer's exclusive distributor for the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

Send a trade enquiry or message us on WhatsApp on +971 4 341 3396. We reply within one working day with the catalogue, trade prices and a suggested opening range for your store.

We work with regional partners in Saudi Arabia, Kuwait, Qatar, Bahrain and Oman. Tell us about your business, your retail coverage and the channels you serve through the trade enquiry form.

Orders ship from Top Gear's stock in the UAE, so retailers in the region don't need to import from the factory themselves.

Yes. Stockists receive product images, lifestyle photography and product descriptions for their listings and web stores.

Toys sold in GCC countries must meet the Gulf technical regulation for children's toys. Certification bodies such as SGS describe this as requiring test reports (including EN71), a certificate of conformity, the Gulf conformity mark (G-Mark) and labelling with safety warnings in Arabic. Requirements change, so confirm the current rules with the relevant authority, such as the UAE Ministry of Industry and Advanced Technology or SASO in Saudi Arabia, and ask us for the documents available for each product.

It depends on your customers, but puzzles (especially the numbered Level Up! series), craft kits and gift-boxed games are a strong start. Our article on stocking educational toys in the UAE covers range building in more detail.